Here’s a fact seldom discussed when the topic of travel agents arises. When the airlines began cutting commissions to travel agents in the mid-90′s, the real problem wasn’t commissions. No, the airlines had another reason for wanting travel agents out of the picture. Travel agents told clients how to obtain the lowest fare. Call American Airlines directly, and they don’t tell you Delta has a lower fare. But a travel agent would.
Know what? They still do.